Learn From The Pros For A Career In The Pros!


Introduction to the Business of Sports Online Course for High School and College Students


The Sports Business Institute is pleased to offer an innovative online Introduction to the Business of Sports series for high school and college students. The curriculum will enable participating students to gain invaluable practical state of the art knowledge about the burgeoning multi-billion dollar sports business industry. This online offering contains videos on various segments of the sports business field. Our subjects will include interviews with leading professionals in the field offering valuable insight on what their jobs entail, recommended college courses necessary to succeed in their respective occupations and tips on how to launch a career in their field. Students can apply their passion for sports for a career in the industry.


With our state of the art video technology, students can participate in our course at their leisure on their respective smart phones, iPads and other similar devices.

Traveling to sports tournaments and other road trips is the opportune time for students to participate in the course.

Subjects Include:

Pro Sports Team Operations

Collegiate Athletic Administration    
On-Air Sports Radio Broadcasting

Sports Journalism In The Digital Era

Professional Sports Play By Play Announcing

TV Sports Reporting

Sports Marketing and Merchandising

Professional Sports Sponsorship, Ticket and Sales

Sports Photography

Event Management

How to Segway from a College/Professional Athlete to a Success in Business

High School Sports Administration



Students who successfully complete our course can have a competitive advantage over other students seeking a career in the sports industry. By watching the videos and engaging in the sessions, students will gain first -hand knowledge on specific sports business related topics.

Our mission is to INNOVATE FOR A BETTER TOMORROW. By educating students on academic areas of interest we hope to inspire them to reach for a career of their dreams. The course will help them build academic confidence to successfully compete in college academics.



HS: 1,122,000 - Total Players
College: 90,000 - 8% of HS players go to college and play
NFL: 1700 - Less than 2% of College players make it to play in the Pros


HS: 542,000 - Total Players
College: 33,000 - 6% of HS players go to college and play
Pros: 450 - Less than 2% of College players make it to play in the Pros


HS: 482,000 - Total Players
College: 55,000 - 11% of HS players go to college and play
Pros: 750 - Less than 2% of College players make it to play in the Pros


Lisa Williams, President

Lisa Williams is a native of Dallas, Texas. She has a B.S in Business Management and worked in Corporate America for several years before obtaining her Teacher Certification in 2002. With over thirty years of experience in business and education, she has received several awards and recognitions, including being named "Teacher of the Year".

The mother of two boys and the quintessential "basketball mom", she developed a love for sports. Mrs.Williams realized the importance of exposing her sons to the business side of the sports industry.

Along with her two co-founders she channeled her background in business and education to help create Sports Business Institute (SBI) in 2018. The trio discovered the need to expose student athletes and other youth to the vast number of careers in the the sports industry.

As a mom, educator and business owner Lisa lives by the mantra of "each one teach one". That is clearly evident with Sports Business Institute..."LEARN FROM THE PROS FOR A CAREER IN THE PROS"!


Darryll Williams, CMO

Darryll Williams is a native of Dallas, Texas.  He is a sales and marketing strategist who has had 30 years of experience in working with CEO’S and Executives in the automotive industry throughout the Northern and Southern Region of the United States.

Mr. Williams has accomplished over 15 top national sales awards and has received numerous other awards for his leadership. In 2008, Darryll was awarded The MVP Leading Change award, which help business’ with creating strategies and concepts to grow and improve their image in the everchanging market.

Darryll has over 20 years of basketball experience from playing, coaching and training.  His love of all sports keeps him abreast of current trends nationally and globally in the sports industry.

Kenneth Robinson, CTO

Kenneth Robinson is a seasoned veteran in the Software Development and Consulting Industry.  Mr. Robinson holds a Bachelor of Science Degree in Computer Science from Texas A&M University, Class of 1993 and has over 20 years of experience in the technology arena.

He is the founder and Managing Partner of CIS-Computer Innovation Services, Inc., a software solutions and consulting organization that has been in existence over twenty (20) years. Founded as a sole proprietorship, CIS provided technology-based consulting services to various clients in the Dallas/Fort Worth area. Incorporated in 1998, CIS now services customers world-wide with its software and technology solutions.

  Mr. Robinson has a long list of civic duties and accomplishments. In 2008, he and the company were awarded the Aggie 100 designation for the top 100 Aggie ran businesses for the past year (ranked #15). In addition and in the same year, he was awarded the Alpha Phi Alpha Entrepreneur of the Year Award.  

Mr. Robinson serves on the Board of Directors of The Association of Former Students of Texas A&M. He is also a member of Alpha Phi Alpha Fraternity, Inc., the DFW Society Young Executives Club, and AAU Youth Basketball (Coach).


Send Us a message.  We'd love to hear from you!!
8627 Calvin Rd.
Irving, TX 75063

(214) 878-5247 Main 
(214) 695-3405 Direct

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